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Why Clan Culture Works; And Fails

Why Clan Culture Works; And Fails

Clan culture is the name given to an organisation with a family-like feel. The organisations that are labelled as having a clan culture tend to have small teams who feel like a type of family.  There are benefits to such a small and intimate team relationship, but...

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How to Use Email for B2B Marketing

How to Use Email for B2B Marketing

Email marketing is still one of the most effective strategies for lead generation for B2B companies. Having the ability to communicate with your audience a large amount of in-depth information to an audience which is busy and selective makes email an obvious choice. ...

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How to Use Weibo for B2B Marketing

How to Use Weibo for B2B Marketing

Sina Weibo is a Chinese microblogging website. The Twitter-like platform was once the biggest and fastest-growing social media site in China. While these days it has competitors in the region, it is still a huge platform that businesses wanting to gain attention in...

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How to Use LinkedIn for B2B Marketing

How to Use LinkedIn for B2B Marketing

LinkedIn is well-known as the social media site for business professionals. From easy recruiting to shared experiences about work, industry and events, the platform is a niche developed to cater to the specific needs of business people.  Creating an effective content...

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How to Use Facebook for B2B Marketing

How to Use Facebook for B2B Marketing

Facebook has seen a decline in its organic growth in the past few years. However, it is still a popular social media forum for businesses. There are over 2.38 billion active users on Facebook and 74% of people say they use Facebook for professional purposes – Hubspot...

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How to Use Twitter for B2B Marketing

How to Use Twitter for B2B Marketing

Twitter is an important platform for B2B marketing. It is a space to engage with potential leads, create brand awareness, interact with other industry leaders and develop a public persona. While sharing content and retweeting is the entry-level strategy, there are...

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Top Sales Tools for Your B2B Process

Top Sales Tools for Your B2B Process

The Internet has many tools available for B2B operations that are free, trial or paid. Some are more useful than others for general business management and operations, while some are more specific and target niche market B2B operations. There are some tools that stand...

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How to Optimize Your B2B Website Fast

How to Optimize Your B2B Website Fast

It is predicted that a properly optimized website should see a conversion of 1-5%, so if you’re receiving 3,000 visits a day, you could convert as many as 30-150 of your daily visitors into inquiries or warm leads. Here are 7 essential tips to get you started on...

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Downsizing Your B2B Operation

Downsizing Your B2B Operation

Capitalism is all about growth. With little regard for market saturation, caps or excess, businesses are expected to produce year-on-year. The aim of all businesses in the modern marketplace to expand.  However, the coronavirus pandemic is forcing businesses to...

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Scalable B2B ECommerce

Scalable B2B ECommerce

Running a B2B eCommerce channel is inherently more complex than traditional B2C ecommerce. There are a number of payment options, including: PO. Check. ACH. Terms. Quote. Catalogs are large, and complicated by high numbers of variants for individual products and even...

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Updating Your Website

Updating Your Website

Updating your website is a simple task and one that you should do on a regular basis. Making sure that everything is up-to-date and functioning correctly is ongoing, but major alterations, like changing the primary keywords that your site targets or improving the site...

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Top 5 Shopping Carts for 2020

Top 5 Shopping Carts for 2020

If you need to add a shopping cart to your already existing website, choosing a solution that supports your goals can be tricky. Often, bloggers and content creators just want a simple checkout solution to integrate with their already existing website. Not only is...

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Updating Your Privacy Policy for Google Analytics

Updating Your Privacy Policy for Google Analytics

If your website or app uses Google Analytics, then you must publish a Privacy Policy. This is part of your agreement with Google, which specifies this requirement in its Terms of Service. Privacy Policies are also a legal requirement when a company stores, transfers,...

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How To Introduce a New Employee

How To Introduce a New Employee

It is important to introduce a new hire the right way. If the person is stepping into a senior or manager role in your company, you need to ensure that they are presented to your team as the expert they expect. One of the easiest ways to communicate with your team is...

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How to Decide Between Two Excellent Job Candidates

How to Decide Between Two Excellent Job Candidates

After sorting through countless resumes, interviewing dozens of hopefuls and choosing the best person for the role, it can come as a surprise to discover that you have two candidates who would be perfect for the job. Now it’s time to ask yourself some tough questions....

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