Anzen8 > Blog

Blog

Do You Need a Functional Manager?

Do You Need a Functional Manager?

If you are looking to expand, but you aren’t sure how to make all the pieces come together, perhaps it’s time to consider adding a new team member to help guide you towards success Often new teams in eCommerce work together in an ad hoc way until there is a need for...

read more
Do You Need a Product Manager?

Do You Need a Product Manager?

If you are looking to expand, but you aren’t sure how to make all the pieces come together, perhaps it’s time to consider a new responsibility or team member to guide you towards success When you are starting out in business, often job roles are not clearly defined...

read more
Why Hierarchy Culture Works; And Fails

Why Hierarchy Culture Works; And Fails

A system of the hierarchy might be one of the oldest systems of people management in the world. While it requires strong leadership skills and disciplined workers, it also asks that people surrender their intelligence and follow orders without question. A hierarchy...

read more
Why Market Culture Works; And Fails

Why Market Culture Works; And Fails

Market culture is about getting work done and achieving results. The environment is often competitive among coworkers. A company with this type of culture is fixated on making as much profit and capturing as much market share as possible. Market culture is most common...

read more
Why Adhocracy Works; and Fails

Why Adhocracy Works; and Fails

An office that adopts an ‘ad hoc’ view of the delegation of responsibilities and roles is becoming increasingly popular, especially for start-up enterprises and small team environments, in which people are often needed to take on various roles to ensure the needs of...

read more
Why Clan Culture Works; And Fails

Why Clan Culture Works; And Fails

Clan culture is the name given to an organisation with a family-like feel. The organisations that are labelled as having a clan culture tend to have small teams who feel like a type of family.  There are benefits to such a small and intimate team relationship, but...

read more
How to Use Email for B2B Marketing

How to Use Email for B2B Marketing

Email marketing is still one of the most effective strategies for lead generation for B2B companies. Having the ability to communicate with your audience a large amount of in-depth information to an audience which is busy and selective makes email an obvious choice. ...

read more
How to Use Weibo for B2B Marketing

How to Use Weibo for B2B Marketing

Sina Weibo is a Chinese microblogging website. The Twitter-like platform was once the biggest and fastest-growing social media site in China. While these days it has competitors in the region, it is still a huge platform that businesses wanting to gain attention in...

read more
How to Use LinkedIn for B2B Marketing

How to Use LinkedIn for B2B Marketing

LinkedIn is well-known as the social media site for business professionals. From easy recruiting to shared experiences about work, industry and events, the platform is a niche developed to cater to the specific needs of business people.  Creating an effective content...

read more
How to Use Facebook for B2B Marketing

How to Use Facebook for B2B Marketing

Facebook has seen a decline in its organic growth in the past few years. However, it is still a popular social media forum for businesses. There are over 2.38 billion active users on Facebook and 74% of people say they use Facebook for professional purposes – Hubspot...

read more
How to Use Twitter for B2B Marketing

How to Use Twitter for B2B Marketing

Twitter is an important platform for B2B marketing. It is a space to engage with potential leads, create brand awareness, interact with other industry leaders and develop a public persona. While sharing content and retweeting is the entry-level strategy, there are...

read more
Top Sales Tools for Your B2B Process

Top Sales Tools for Your B2B Process

The Internet has many tools available for B2B operations that are free, trial or paid. Some are more useful than others for general business management and operations, while some are more specific and target niche market B2B operations. There are some tools that stand...

read more
How to Optimize Your B2B Website Fast

How to Optimize Your B2B Website Fast

It is predicted that a properly optimized website should see a conversion of 1-5%, so if you’re receiving 3,000 visits a day, you could convert as many as 30-150 of your daily visitors into inquiries or warm leads. Here are 7 essential tips to get you started on...

read more
Downsizing Your B2B Operation

Downsizing Your B2B Operation

Capitalism is all about growth. With little regard for market saturation, caps or excess, businesses are expected to produce year-on-year. The aim of all businesses in the modern marketplace to expand.  However, the coronavirus pandemic is forcing businesses to...

read more
Scalable B2B ECommerce

Scalable B2B ECommerce

Running a B2B eCommerce channel is inherently more complex than traditional B2C ecommerce. There are a number of payment options, including: PO. Check. ACH. Terms. Quote. Catalogs are large, and complicated by high numbers of variants for individual products and even...

read more
Updating Your Website

Updating Your Website

Updating your website is a simple task and one that you should do on a regular basis. Making sure that everything is up-to-date and functioning correctly is ongoing, but major alterations, like changing the primary keywords that your site targets or improving the site...

read more